There’s a reason that’s a big ol’ button on most game menus. “PRESS START” makes things super clear for players.


You don’t want a bunch of Homers getting lost before they begin. No Homers!

When you’re making something super amazing, super transformative, super radical, that’s going to shift power systems on their head and change the way people think about the world, they need to get inside it first.

I invite you to make the invitation to do so as simple as possible.

It’s very easy to over-complicate things in game (and app, and booth) design. It’s much more difficult to restrain yourself. As one of my absolute favorite designers said, “Do simple things for complex reasons.”

Let people come in to your world. Don’t put up unnecessary walls by being clever.

Just press start.