Be a sesame seed

You need a sesame seed to get sesame oil.

No matter how hard you squeeze, you’ll never get sesame seed oil from a rock.

The oil comes from the seed, not from the squeezing.

Are you trying to gamify a totally un-fun core experience? When you’re trying to sign people up for your app and keep them engaged, does it feel like you’re trying to squeeze oil from a rock?

Instead of squeezing harder, try being a sesame seed.

🌱,

Sam