Two-way communication

Communication is hard, isn’t it? If you’re in a relationship, you know. And if you’re designing an app, you know, too.

As tech creators (and humans in the world), we’re constantly receiving information from other people. We can’t help it - it’s just a constant stream. Body languague, spoken words, tones, clothing, as well as analytics, in-person testing, bug reports, and AppStore reviews.

But what are we giving back?

We know what we want people to do in our tech. Just click that button! If you want to edit your profile settings, the “cog icon” is right there! Just click it!

But how clearly are we actually communicating that to the world?

Or what about subtle things?

Something changed on our end - we got a piece of data, some bit in a database has flipped from 0 to 1, and we know that’s meaningful as the creators, but how are we letting our partners know?

It’s a tender thing for folks to communicate with us through our tech.

And it’s frustrating to not be heard or be taken for granted.

Good UI and UX honors that communication. Talk back to that person on the other side of the screen. Don’t leave ‘em hanging :-)

-Sam