"100 points to Gryffindor!"

The Quidditch Cup, the Triwizard Tournament, the House Cup… there are a surprising number of games in Harry Potter! (to say nothing of the new augmented reality Wizarding World / Pokemon Go mobile game clone)

I mean, how satisfying was it to hear McGonigal dole out points at the end of some quest?

50 points Slytherin… 50 points Slytherin… (“Oh no,” you think, “They’re gonna win!”) and then…

200 POINTS GRYFFINDOR FOR EXTREME BRAVERY! THE CROWD GOES WILD!

Rinse and repeat for Quidditch, too :-)

10 point Ravenclaw goal, 10 point Ravenclaw goal, 30 point Ravenclaw goal… oh no, they’re losing!

BUT HARRY GETS THE SNITCH! A COME-FROM-BEHIND VICTORY AT THE DEATH! AND THE CROWD GOES WILD!!!

And really, while a little formulaic, those were some pretty compelling moments. I loved them.

Because points have meaning. And structure has meaning. So you might think, “OK, well, let’s just add some points to our app and boom! Harry Potter success!”

But here’s the thing…

Those points don’t mean shit if they’re not actually doing magic to earn them.

That’s what gets people engaged. The center of it all needs magic.

Then you can add points and tournaments and come-from-behind wonder. But you’ve gotta start with something truly special, first.

Have a magical weekend,
Sam

Need help adding some magic to the center of your app? Let’s talk! Book your free, non-sales-y call right here, and we’ll start mixing the potion together.