12.66km traveled

I’ve been loving watching the Women’s World Cup the past few days. As I write these very words, The Netherlands look very threatening against Japan.

But this email isn’t about tactical analysis or praising Cameroon’s kits. It’s about that little stat they show when a player gets subbed out: “distance traveled.” I love it.

There’s obviously a TON of running in soccer… but soccer’s not really about running.

And yet, if you were an elementary school gym teacher, and you wanted to get your kids to run more, what would you do?

Here are a few options:

  • Dedicate set-time each period to running laps around the blacktop

  • Create some competition & rewards around running laps (maybe an Olympics-style color wars?)

  • Roll out a soccer ball

  • Roll out a soccer ball, basketballs, jump-ropes, and other movement toys

To me, this ties back to intrinsic vs extrinsic motivation. Sure, some kids are going to love running in and of itself. But more kids are going to playing other things. That’s their motivation. Running is a tool for them to accomplish what they really want to do.

Are you asking your audience to take specific, direct action?

Is there a way to situate that action so it aligns more strongly with your audience’s goals for themselves?

If so, there’s a good chance you can bump up your “distance traveled” stats with nothing more than a little creative framing.



p.s. The Netherlands just scored. They look real good.