About
Doing Good with
Good Games
At PlayGood, we combine our passions for crafting playful experiences and making a positive impact. Let us share the story of PlayGood and the causes we care about.
Owner & Game Designer
Maarten van Broekhoven
Since 2009, I’ve been working as a professional designer and illustrator specializing in playful learning experiences. Whether it's applied (or serious) games, board games, or gamification, I love harnessing the intrinsic motivation of games to tackle important social issues. At PlayGood Games, I’ve found my purpose (IKIGAI): combining my passion for game creation with a desire to make a positive impact on the world.
In addition to PlayGood, I co-own Upgraded Studio, where we're developing our first Steam game, Binary Barrier. Be sure to wishlist it on Steam! While I enjoy creating impact with mission-driven companies, I also couldn’t shake the dream of developing a true indie game—so now we’re making it happen!
As if this isn't enough, I'm also the (part-time) lead designer at Shapers, global pioneers in learning experience design! I know, it's a lot... I'm definitely not bored.
When I’m not creating games, you’ll find me camping with my wife and two boys in our lovely bell tent. However, even amidst nature’s tranquility, I can’t resist grabbing my sketchbook for long!
Enough about me! I’m curious about your story. Share your mission with us, and let’s explore how we can find a playful way to engage your audience.
Bob Huijbregts
Game developer (Construct)
Bob brings 2D games to life at lightning speed. Together with Maarten, he’s developing their first Steam game, Binary Barrier—be sure to wishlist it! Bob is also an expert (online) escape room builder.
Wijnand van Tol
Game developer (Unity)
Wijnand is an experienced freelance game developer with expert knowledge of Unity 3D. He has worked with notable Dutch organizations such as Hartstichting, Veilig Verkeer Nederland and Albert Heijn.
Freelance Friends
Meet the Developers
Creating games presents challenges on many levels! For the technical aspects, we rely on our talented freelance game developer friends.
Domains
Good Things we
Care About
We love helping mission-driven organizations create real-world impact through virtual worlds. Just like you, we care about the following causes.
Good Games!?
Share your mission with us, and we'll brainstorm game ideas to engage your audience. Contact us for a free session.
Good Culture
Imagine a world without culture—it's impossible. It would be dull and depressing. We celebrate our rich diversity.
Good Innovation
We love rapid tech advancements, but we must approach them smartly and sustainably to ensure a bright future.
Good Nature
We all love nature, but we also threaten it. As technology advances, we grow more disconnected. Now is the time to act!
Good Health
Healthcare has never been better, but it's strained by a growing and aging population. Innovation is always needed!
Good Education
Humans love to learn under the right conditions, and we want to harness intrinsic motivation to maximize potential!